“What A Waste Of Money”

Let’s Get One Thing Straight: Wet Hair = Weak Hair
I don’t make the rules—I’m simply the messenger.

When your hair is wet, it’s at its most vulnerable. That’s a fact. Hair is primarily made of keratin proteins, which are normally protected by the outer layer of the hair shaft called the cuticle. But when hair gets wet, those protective protein bonds weaken. Damp strands stretch more easily, and that can deform the cuticle—causing it to lift, crack, or break. Once that outer layer is compromised, you're left with frizz, split ends, and serious breakage.

Now let’s talk about chlorine and ocean water. Who doesn’t love a pool day or beach day?! But they’re not your hair’s friend. Salt and chlorine strip away moisture and gradually erode the fatty acid layer that helps keep the cuticle smooth and strong. The result? Tangled, dry, brittle hair with less shine, less body, and more breakage.

But Don't Panic—There's a solution (you're welcome). 

The right oils can penetrate the hair shaft and create a protective barrier, shielding your strands from damage. They help repel excess water and lock in moisture—basically acting like armor for your hair.

Now, let’s address the coconut oil elephant in the room.

Yes, coconut oil is amazing, truly a gift from God. (Have you ever used it for UTIs? Game changer—but that’s another conversation.) It’s rich in fatty acids and known for its ability to reduce protein loss in hair. But—and this is a big but—for some hair types, coconut oil can cause protein overload. When there's too much protein and not enough moisture, hair becomes dry, brittle, and straw-like. Barnyard is not the look we’re going for.

Here’s What Makes Sol Amor Different:

We do use coconut oil—but not on its own. We combine it with other ultra-hydrating oils like mango, sweet almond, and sunflower seed oil to balance it out. Coconut oil acts as a sealant, locking in the good stuff and helping create a water-resistant barrier—kind of like a leave-in conditioner that is sealed in.

But hey—if straight coconut oil is working for you, then do what works for you. That’s what hair care is all about, isn’t it?

All of my aloha,

Jasmine